The Hottest Makeup Trends for Fall and Winter 2020

The beauty world has spoken, and the trends are in! From bold lips to eyes, this holiday season is all about combining healthy-looking skin with captivating colors to add a personalized touch to any beauty routine. Create the perfect makeup look for your next holiday gathering or cozy night in with these top 5 trends you’ll be seeing everywhere this season:

Bordeaux Lips: Lip Color in Cherry Wine

As the cool weather begins to blow in, the standard red lip is getting a broody twist with vampy vibes and deeper tones. This fall, trade the usual cherry red lip for a wine-inspired lipstick hue that perfectly complements a smoky eye or fresh-faced skin. Bordeaux lips and rich berry shades are on the rise, with both matte and glossy finishes taking center stage.

To achieve this look, start by lining your pout with a lip liner that is 2-3 darker than your natural lip color. Next, swipe Aloette’s Lip Color in Cherry Wine across your lips for a sultry hue that helps nourish and define lips. Enjoy the satin-matte finish or add a swipe of your favorite lip gloss for high-shine color.

Lush Lashes: Lush + Luxe Lash Enhancing Serum

Lashes that flutter are always a trend, but this season we are seeing a huge shift towards skincare-infused beauty products. While fake lashes are fabulous for a quick enhancement in your makeup routine, pampering your lashes with clean ingredients that help lengthen and strengthen is a foolproof way to nail the ‘lush lash’ trend and help achieve long term results.

Take lashes to new heights with the Aloette Lush + Luxe Lash Enhancing Serum. Infused with rice powder, almond extract and an innovative peptide, this conditioning lash serum helps visibly lengthen, strengthen and volumize the look of lashes in as little as 4 weeks!

Flushed Cheeks: Face Paint Lip & Cheek Tint

Blush has made an exciting comeback with striking pink cheeks quickly becoming brighter and bolder. Gone are the days of less is more because this season ‘over the top’ blush is the hottest way to achieve a soft, rosy-looking glow.

Use the multi-tasking Face Paint Lip & Cheek Tint to add a flush of color to your cheeks. You can apply the color across your cheeks and nose for a sun-kissed glow or to the upper corner of your cheekbones for a lifted look.

Radiant Skin: Maximum Moisture Complex

Radiant-looking skin is always in, but a glow that comes from within is priceless. The no makeup makeup look has been in the spotlight for years and is commonly achieved with the help of bronzer, highlight and blush. Now, this healthy-looking beauty trend is getting a skincare upgrade as makeup artist have begun using hydrating serum and luminous moisturizer skin care products to help achieve a radiant look that is skin deep.

The Maximum Moisture Complex is formulated with Aloe Vera and moisturizing Shea Butter to help deeply hydrate the complexion and improve the look of fine lines. Apply this lightweight face cream morning and night for dewy, radiant-looking skin.

Color Pop: Golden Hour

It’s all about the eyes! Sure, face masks have been covering half of our makeup routine, but don’t let that stop you from being bold and creative! Make eyes pop with fun strokes of color using whimsical eyeshadows to line the eyes or define the crease. Purple, blue, orange and pink shades have been some of the hottest picks for this playful trend.

Aloette’s NEW Golden Hour Luxe Eye and Cheek Palette is the perfect starter kit for bold and defined eyes. Use the gold shimmer eyeshadow in ‘Magic’ to line the upper lashes for a subtle pop of color or swipe the sparkling purple eyeshadow in ‘Dazzle’ across the lid for eye-catching dimension.