At Aloette, we got our start in 1978, so we’ve celebrated plenty of birthdays and we’re here to spread the good news: we absolutely LOVE getting older, and we hope you do, too! Why do so many women in their thirties, forties, fifties and beyond exude such effortless grace and wisdom? It’s because they know who they are, and a strong sense of self means a better understanding of what your skin wants. If a skincare reset is on your mind this summer, the Platinum Collection is Aloette’s premium range of products designed to help your skin age as gracefully as you have.
What Is the Platinum Collection?
The Platinum Collection is an elite selection of products designed with the highest clinically allowable ingredient concentrations to help with common concerns that come with mature skin. As we get older, our skin produces less collagen and may begin to show signs of aging caused by environmental stressors—just because we’re older and wiser now doesn’t mean we wore SPF in our teens and twenties! Our skin can also become dryer as we get older, since we have fewer oil and sweat glands. If you were born in what Gen Z-ers call the “late 1900’s” and you’re starting to notice an increase in dryness or the appearance of fine lines and wrinkles, you may be ready to upgrade to Platinum. With Aloette’s BOGO sale going strong throughout the month of July, now is an awesome time to splurge on these high-powered skin care heroes!
How to Complete Your Platinum Routine
You’ll still want to use a cleanser, regular exfoliation, a serum and a moisturizer for your mature skincare routine. If you haven’t added Retinol-based serum and a more intense nightly moisturizer, incorporating these targeted treatments into your skincare routine can give your skin a boost of hydration to help with the appearance of fine lines and wrinkles. Read on for more on how to build your grown-up skincare routine with the Platinum Collection!
Exfoliating Cleanser: City Detox Environmental Defense Powder Cleanser
Our skin changes naturally as we get older, but some skin damage comes from external sources like pollutants, dirt, oil, and other impurities. City Defense is your two-in-one cleanser and daily gentle exfoliator for a complexion that’s visibly softer, smoother, and brighter-looking—even after exposure to environmental stressors. With Charcoal to help detoxify the skin and Papain, an enzyme derives from papaya fruit, for exfoliation, City Defense is a skin-softening upgrade for your new Platinum-strength skincare routine.
Day Serums:
If your skin is ready for the Platinum collection, you’ve likely got too many items on your to-do list go searching through a long list of serum products and ingredients. Ageless Science is a streamlined, two-step serum system that makes serums a little easier. The system combines hydrating Hyaluronic Acid with the rejuvenating peptide Matrixyl Synthe’6 to help promote an overall firmer, smoother-looking complexion. Formulated with a special nano technology that helps your skin absorb the ingredients, the Ionic Energy Balance Mist and Active Energy Serum help reduce the appearance of wrinkles and visibly plump the look of skin.
Night Serum: Renewal-A Age Defying Retinol Night Serum
Just like your other organs, your skin needs enough high-quality sleep to help it do its job. That eight hours of sleep gives some of our most advanced Platinum skincare products a chance to do their jobs as well. While you’re getting your beauty rest, you can use Renewal-A to encourage healthy skin renewal! This Age-Defying Retinol Night Serum is formulated with powerhouse ingredients like Niacinamide, Vitamin C, and a skin-loving blend of Ceramides to help instantly plump the look of skin and visibly smooth the appearance of fine lines and wrinkles. Apply Renewal-A two to five times a week before bed, and make sure to use your SPF during the day since this intense serum can increase skin sensitivity.Daily Moisturizer:
Biodefense Environmental Protection Cloud Crème
A hydrating daily moisturizer can help you perfect your dewy summer makeup look AND help your skin look healthier on days when you don’t feel like getting all glam. Packed with clean ingredients, Biodefense is an innovative facial gel that breaks on contact and takes on more of a serum-like texture to help hydrate and replenish dull, dry skin. This anti-pollution crème also helps protect your skin from environmental stressors, such as high energy visible blue light—make sure to follow it up with an SPF to complete your morning routine!
Night Cream: Advanced Night Recovery Pro Night Crème
Want to cap off your anti-aging skincare routine with a burst of advanced moisture? This intensely hydrating night crème is a luxe, innovative way to complete your new nightly Platinum skin care routine. Advanced Night Recovery can help soften dry skin by up to 16% with less than a month of use—apply nightly onto clean skin for a more revived, radiant-looking complexion.
