The Hottest Makeup Trends for Fall and Winter 2020

Share this:

The beauty world has spoken, and the trends are in! From bold lips to eyes, this holiday season is all about combining healthy-looking skin with captivating colors to add a personalized touch to any beauty routine. Create the perfect makeup look for your next holiday gathering or cozy night in with these top 5 trends you’ll be seeing everywhere this season:

Bordeaux Lips: Lip Color in Cherry Wine

As the cool weather begins to blow in, the standard red lip is getting a broody twist with vampy vibes and deeper tones. This fall, trade the usual cherry red lip for a wine-inspired lipstick hue that perfectly complements a smoky eye or fresh-faced skin. Bordeaux lips and rich berry shades are on the rise, with both matte and glossy finishes taking center stage.

To achieve this look, start by lining your pout with a lip liner that is 2-3 darker than your natural lip color. Next, swipe Aloette’s Lip Color in Cherry Wine across your lips for a sultry hue that helps nourish and define lips. Enjoy the satin-matte finish or add a swipe of your favorite lip gloss for high-shine color.

Lush Lashes: Lush + Luxe Lash Enhancing Serum

Lashes that flutter are always a trend, but this season we are seeing a huge shift towards skincare-infused beauty products. While fake lashes are fabulous for a quick enhancement in your makeup routine, pampering your lashes with clean ingredients that help lengthen and strengthen is a foolproof way to nail the ‘lush lash’ trend and help achieve long term results.

Take lashes to new heights with the Aloette Lush + Luxe Lash Enhancing Serum. Infused with rice powder, almond extract and an innovative peptide, this conditioning lash serum helps visibly lengthen, strengthen and volumize the look of lashes in as little as 4 weeks!

Flushed Cheeks: Face Paint Lip & Cheek Tint

Blush has made an exciting comeback with striking pink cheeks quickly becoming brighter and bolder. Gone are the days of less is more because this season ‘over the top’ blush is the hottest way to achieve a soft, rosy-looking glow.

Use the multi-tasking Face Paint Lip & Cheek Tint to add a flush of color to your cheeks. You can apply the color across your cheeks and nose for a sun-kissed glow or to the upper corner of your cheekbones for a lifted look.

Radiant Skin: Maximum Moisture Complex

Radiant-looking skin is always in, but a glow that comes from within is priceless. The no makeup makeup look has been in the spotlight for years and is commonly achieved with the help of bronzer, highlight and blush. Now, this healthy-looking beauty trend is getting a skincare upgrade as makeup artist have begun using hydrating serum and luminous moisturizer skin care products to help achieve a radiant look that is skin deep.

The Maximum Moisture Complex is formulated with Aloe Vera and moisturizing Shea Butter to help deeply hydrate the complexion and improve the look of fine lines. Apply this lightweight face cream morning and night for dewy, radiant-looking skin.

Color Pop: Golden Hour

It’s all about the eyes! Sure, face masks have been covering half of our makeup routine, but don’t let that stop you from being bold and creative! Make eyes pop with fun strokes of color using whimsical eyeshadows to line the eyes or define the crease. Purple, blue, orange and pink shades have been some of the hottest picks for this playful trend.

Aloette’s NEW Golden Hour Luxe Eye and Cheek Palette is the perfect starter kit for bold and defined eyes. Use the gold shimmer eyeshadow in ‘Magic’ to line the upper lashes for a subtle pop of color or swipe the sparkling purple eyeshadow in ‘Dazzle’ across the lid for eye-catching dimension.

Share this:

Create an Effortless Beauty Look with the No Makeup, Makeup Routine

Share this:

Bare it all this fall with a radiant-looking glow! The no makeup, makeup look is a highly sought-after beauty routine that helps define features and even the appearance of skin… without looking like you tried. While the ‘less is more’ makeup approach can take both time and effort, the end result is well worth your patience. And, if you’re feeling a little lost on where to begin or which makeup or skin care product to use, Aloette has you covered with this easy step-by step beauty guide:

Skin First

A no makeup, makeup look starts with a smooth canvas. Prep your complexion with the Aloepure Maximum Moisture Complex daily moisturizer to help deeply hydrate the skin and achieve a glowy-looking base. To help even the look of imperfections and discoloration, apply the 2-in-1 Flawless HP Prime and Perfect Primer to the entire face to illuminate the look skin.

Define the Eyes

Make eyes pop with Aloette Beauty. To add subtle dimension, apply a thin line of the Aloette Eye Definer Pencil to the upper lash line—extend eyeliner with a subtle wing to help enhance the shape of eyes. Use the smudge tool at the end of the eyeliner pencil to gently diffuse the eye color for a soft-focus makeup look. Complete the eye look with a swipe of the Top Shelf Volume + Curl Mascara for bold lashes with a long-wear curl.

 

Rosy Cheeks

Fake the flush with a touch of rosy cheeks. Apply a small amount of Face Paint Lip and Cheek Tint to the apple of the cheeks, blending upwards and outwards. This hybrid lip and cheek product features a formula that is infused with Jojoba Oil, Vitamin E and essential oils to help plump the look of skin and hydrate the complexion while adding a subtle pop of color.

Gloss the Lips

Tie together the no makeup, makeup look with a glossy pout. Enhanced with vitamins, antioxidants and hydrating oils, Aloette Liquid Lip Shine is a lip gloss that will add a swipe of luscious color to the lips for a high-shine finish that is soft and subtle.

Share this:

Beauty Hacks: Versatile Uses For Aloette Products

Share this:

We love products that can serve us in more ways than their intended function. Multiple functions for the price of one? You just can’t beat it. We have found three great hacks using Aloette products that you have to try as soon as possible! 

Correction Code +  Be Picture Perfect Foundation For A DIY CC Cream: 

Some days your skin needs a break from the routine or maybe you just don’t want a full coverage look. That doesn’t mean you should have to spend the extra money on a different foundation product when you’ve already found what you love. We have the perfect solution with a combination that you already have on your counter: our Be Picture Foundation and our Correction Code Daytime Moisturizer. Correction Code works to firm the skin, reduce the appearance of wrinkles, and moisturize the skin throughout the day. It also contains SPF 25 for the daily protection from harmful UV rays that you should give your skin every day. Mix a small pump of your shade of Be Picture Perfect Foundation into your moisturizer in the morning and work it into your face as you normally would. 

Restorative Enzyme Peel Doubles As An Exfoliating Foot Treatment 

Who doesn’t love a great pedicure? With everything going on in the world, visiting the nail salon or the spa might not be an option for you or maybe you just want to save money. Either way, we found the perfect hack to add into an at home pedicure treatment. Our Restorative Enzyme Peel is a fan-favorite for removing dead skin from the face, so we put it to the test on our feet as well. Of course, it was no surprise that it left our feet feeling brand new! After you try this, you’ll be shocked you hadn’t thought of it before! 

Lush + Luxe As An Eyebrow Gel 

The perfect way to complement great lashes is with great brows. You already know and love this serum for the boost it brings to your eyelashes, but have you tried applying it to your eyebrows as well? Lush + Luxe is formulated with nutrient rich ingredients that strengthen fine hairs just like your lashes and brows. Add this quick step into your routine and you’ll be amazed!

Share this:

Maskne is the New Acne: Tackle Blemishes with Aloette’s Maskne Skincare Routine

Share this:

The Maskne struggle can truly be real, but that doesn’t mean you can’t help kick it to the curb with a more balanced skin care routine.

It’s true, 2020 has brought its fair share of surprises. As the world continues to pivot with the times, a number of adjustments have been made to daily life to help keep ourselves and those around us feeling their best. The first change that comes to mind? Face Masks.

If you noticed a few extra blemishes since the rise of the face mask—you aren’t alone. Maskne is the latest pandemic term, coined for those pesky spots that pop up after constant face mask use. Lucky for you, there are a few simple steps you can take to help ease redness and reduce the look of Maskne, starting with Aloette’s Maskne Skin Care Routine!

But First, What Causes Maskne and How Do You Prevent It?

When you sit back and think about, it’s quite easy to understand why face masks can breed an imperfect environment for our complexion. Mask acne is often cause by congestion and irritation. When you wear a mask, all your coughing, sneezing and breathing is trapped under the clothe and on top of the skin. This can lead to redness and sensitivity coupled with the irritation of the straps rubbing against your face. So what can you do? Ensuring that your face mask is properly washed and sanitized is the most important step. Creating a clarifying, yet hydrating skin care routine is the next!

Aloette Maskne Skin Care Routine

Stick Shift | Exfoliating Cleanser Stick

A cleanser, exfoliator AND toner in one, this multitasking wonder stick helps wash away dirt and oil. With a unique blend of charcoal and lava clay, Stick Shift Exfoliating Cleanser Stick creates a gentle foam that helps draw out pore-clogging impurities. Help tackle stubborn blemishes and dry skin caused by face masks by using this exfoliating cleanser stick to start off your Maskne routine.

Skin Refining Toner | Balancing Tonic for Normal and Combination Skin Types

For skin that is in need of extra clarifying, add a toner into your skin care daily routine. This balancing toner is formulated for normal to combination skin types that may be more prone to Maskne. A daily dose of the Skin Refining Toner gives skin a double clean by removing leftover makeup and impurities. Nourishing Aloe Vera and amino acids combine with Green Tea Extract to help nourish and protect the complexion from environmental stressors.

Stay Pure | Acne Treatment Lotion

Not all blemishes are created equal. Sometimes Maskne calls for a skin care product that can target those stubborn blemishes and redness. Stay Pure is an oil-free moisturizer that helps improve the appearance of acne-prone skin while diminishing the look of shine. Add this acne treatment lotion to your morning and nighttime skincare routine for an extra dose of Maskne fighting ingredients.

Beauty Sleep | Overnight Treatment

Addressing Maskne calls for an even balance between clarity and moisture. Using an overnight skincare treatment can help restore hydration to the skin and improve the look of irritation caused by face mask friction. Beauty Sleep is a cooling overnight treatment that soothes the skin with a blend of Hyaluronic Acid and Squalene for a softer, more even-looking complexion.

 

Share this:

Ingredient Highlight: Aloe Vera

Share this:

Aloette has always been committed to creating skincare and makeup products that are best for you and the environment. We prioritize overall skincare by formulating our products with nourishing botanical ingredients. Our very favorite and our most prominent ingredient is, of course, Aloe Vera. Today we are discussing several common questions about our leading ingredient. 

What is it? 

Aloe Vera is a succulent that is often described as a “wonder plant” because of its many calming properties and antioxidant qualities. It is most commonly known for its ability to aid in the healing of burns and overall soothing power. For many years though, Aloe Vera has been used for various other medicinal purposes and now it is also found in skincare and cosmetics. 

Why is it good for my skin? 

We truly believe in the many benefits of Aloe Vera on the skin and we think that it is important that you know them too!

  • It is incredibly calming and soothing which makes it a perfect ingredient for all skin types, but especially sensitive skin.
  • Because the Aloe Vera plant contains mostly water, it is very hydrating. Hydrated skin is healthy skin!
  • Aloe Vera is great for aiding in the healing process of breakouts. Who doesn’t want to get rid of pesky blemishes and dark spots?

What is so special about Aloe Vera in Aloette? 

We are proud to curate our own Aloeganic® Aloe Vera to deliver superior product performance and potency. Aloeganic® is a super high-grade encapsulated Aloe Vera exclusive to Aloette that provides the same incredible skin benefits previously discussed in a unique delivery system. Due to the encapsulation and delivery of the material to the skin, Aloeganic® is three to ten times more effective than conventional Aloe Vera. Did we mention that it is also certified organic and paraben free?

If you don’t believe us yet, try it for yourself. Shop our skincare collections to find the perfect way to utilize Aloe.

Share this:

How To Know Which Toner Is Right For You?

Share this:

Toners are now a pivotal step in a skincare routine. Previously they have been harsh formulas that tended to strip the skin. Now, toners are formulated with nourishing and moisturizing ingredients that prep the skin for the rest of your skincare. There are a lot of toners on the market right now, but you can rest assured that Aloette has created nothing but the best for you. When shopping for skincare it is always important to remember that every person’s skin is different and needs different treatment. That’s why we have five different toners created with different skin types in mind.

Oil Control Toner: Oily, Combination, and Acne Prone Skin

Our Oil Control Toner is great for use on oily, combination, and acne prone skin. Our Aloeganic Aloe Vera and oat amino acids nourish problem skin and reduce the signs of aging, Witch Hazel and rosemary extracts act as highly effective astringents, deep cleaning pores of excess oil and impurities. Witch Hazel is not always best for every skin type, but those with oily skin often find that it seems to reduce the appearance of pores that typically appear larger. The addition of passionflower, lime peel, grapefruit and willow bark extracts provide mild exfoliation for a clean, clear, shine-free finish.

Skin Refining Toner: Normal and Combination skin 

Our Skin Refining Toner is great for normal to combination skin. These skin types are typically more prone to drying out and do not need the power of an astringent like Witch Hazel. Instead, we use ingredients that repair and calm the skin. This deep-cleaning toner removes all traces of makeup, dead surface cells and pore-clogging impurities without drying out the skin or using harsh ingredients. It uses our nourishing Aloeganic Aloe Vera and amino acids to nourish the skin, green tea extracts to help combat free radicals for a revitalized, age-defying effect. 

Be Balanced Daily Refining Tonic: Oily, Acne Prone, and Combination Skin 

Our Be Balance Daily Refining Tonic is ideal for oily, combination, and acne prone skin. This product contains Witch Hazel and Lactic Acid to keep the pores clean and clear of problem-causing irritants and impurities while Vitamin B and Salicylic Acid calm irritated, blemish-prone skin. Be Balanced has an extra level of skin soothing Aloeganic Aloe Vera and Peppermint Oil for results you can see and an experience you will love.

Sensitive Skin Toner: Sensitive and Dry Skin

If you suffer from sensitive or dry skin, this is definitely the toner for you. Loaded with calming and moisturizing ingredients such as cucumber, chamomile and Aloeganic Aloe Vera this formula works to gently remove excess oils and pore-clogging impurities. It also includes vitamin B5, calcium complex and citric acid to encourage healthy cell renewal for a brighter, fresher, age-defying finish. You should never have to sacrifice overall skin health for sensitivity!

Pure Radiance Bioactive Mist: All Skin Types 

This is one of our must-haves at all times and it is formulated for all skin types! Our Pure Radiance Bioactive Mist is an alcohol-free toner designed to balance, tone and firm. Containing Kombucha mushroom extract and Aloette’s proprietary Lumitone Complex, this unique blend of toning and treatment works to increase resiliency, firmness and brilliance. Who wouldn’t like the sound of that? 

 

 

Share this:

Beginners Guide to Skincare: What Order Should I Apply My Products?

Share this:

Trying to find the right products for your skin can be a daunting task but what do you do once you have them? How do you know the right order to apply them in so that they work properly? It is important to take skincare one step at a time (literally.) We’re here to help you figure out where to start, beginning with a simple routine that you can follow in the morning or evening. 

                                                                                                                                                             

1. Makeup Removing and Cleansing: This is a step you absolutely can’t skip. You can’t apply your other products without a clean surface to allow them to absorb. We recommend double cleansing and removing your makeup with a cleansing oil or a makeup remover. Next, you can follow with your face wash of choice. 

2. Toner: Toners are often overlooked as an unnecessary step in skincare, but they can truly kick your routine up a notch. After your face is cleansed, you should apply your toner. Think of a toner as a primer to help absorb the rest of your skincare steps. They can also additionally help to remove any impurities or excess oils that your cleansing didn’t catch. 

3. Eye Cream: Many people use eye cream as their final step but it can actually be more effective if you apply it before your moisturizers. A good rule to remember is to apply your products from thinnest to thickest texture. When you apply your eye cream or eye serum last, it has a better chance at really absorbing into your skin since a layer of heavy creams can tend to keep lighter substances from making their way through. 

4. Serums and Treatments: Serums are such an important part of your skincare process and once you find the right one for your skin it can really make a difference. Again, following the rule of texture, apply your serums and treatments before you apply your moisturizing cream. 

5. Moisturizers: Finally, the last step is to apply your moisturizer. Whether it be AM or PM, moisturizing is key! Aside from hydrating the skin, moisturizer helps to seal in all of  your products that you have already applied and allows them to be as effective as possible.

Share this:

The Perfect Pout: A Lip Routine That Lasts

Share this:

We’ve all agreed that we aren’t giving up on our lip products even while we’re wearing masks, right? That being said, now more than ever, we need a lip look that lasts. Not only do we need to make it through average daily wear, but now it has to last through masking and unmasking. Here is what works for us. 

 

1.) Soothe N’ Smooth Lip Balm and Exfoliator

    

Everyone knows the importance of lip balm and moisturizing, but people often overlook lip exfoliation. This product is the perfect duo so that you never forget to do both. Before you begin doing your makeup, use the lip exfoliator to buff away dead skin cells. This also helps to ensure that lipstick won’t settle into the cracks of your lips. After exfoliating, smooth on the Lip Balm to lock in moisture and to help protect and soften lips. Well exfoliated and hydrated lips will appear more plump and create the perfect canvas for any lip color. 

2.) Lip Difference Lip Primer

 

Now that your lips are perfectly prepped, it’s time to start creating your lip look. Like any good makeup look, this one starts with a primer. Lip Difference is a vitamin infused treatment that not only nourishes your lips, but primes them for long-lasting, no-bleed lip color application. Apply to both your top and bottom lip as you would a lip balm.

 

3.) Waterproof Mechanical Lip Definer Pencils 

 

If you have never used lip liner before, now is the perfect time to start. Lip liner is an incredibly important step because it helps keep lipstick in place without feathering or bleeding. It’s like an additional level of priming. It is especially useful for those with thinner lips to give you the option to overline them for a fuller look. Our Lip Definer pencils are formulated to be waterproof, smudge-proof, and provide all-day color. Trust us, you don’t want to skip this step. 

 

4.) Lip Color 

Now that you are perfectly primed,  it’s time to apply your lipstick. Our lipsticks are formulated for long-wear and minimal touch ups throughout the day. Our semi-matte hues keep the lips from looking dry or flat like some matte shades tend to do. They are also enriched with aloe, shea butter, and Vitamin E to keep lips hydrated all day. 

 

5.) Liquid Lip Shine

 

For the final touches, we recommend using our Liquid Lip Shine. If you’re looking for a more glossy lip you should apply all over the lip after applying your lipstick. Otherwise, you may just want to add a touch to the center areas of your lips to make them appear fuller. 

Share this: