When I am approached by someone representing another skin care line, I immediately ask them about their cleanser..does it REALLY clean ALL the make up on your face without leaving make up residue? Do I have to clean my face twice? Does the white washcloth rinse clean after use? When I try their cleanser, the answer is always no no no. This cleanser is by far, hands down, THE VERY BEST CLEANSER on the market. And don't let me get started on the other products. I have been using Aloette for almost 10 years and will continue using them. I love all their products.