Executive Team

Robert Cohen
Chief Executive Officer

Was it coincidence or kismet that brought Robert Cohen and Aloette Cosmetics Inc. together?

Whatever it was, it proved to be powerful: It all began when Cohen was working at Coopers and Lybrand, and Aloette was one of his clients. After working as a consultant and outside accountant for Aloette for three years, Cohen decided to join the company as Chief Financial Officer.

Not long after, Cohen invested in a franchise of his own and, together with wife Christie Cohen, took over the reigns of Aloette’s Atlanta Charter. In a short time, they grew the franchise into one of the leading sales operations in the company’s history.

In 1988 Cohen branched out and partnered with his brother-in-law in a new business venture called Legal Copies International. Within just seven years, the company hit the $100 million sales mark and became one of the largest facilities management and document outsourcing companies in North America.

After selling LCI to Alco Standard in 1995, Cohen explored other business opportunities, investing in a number of companies is varied industries. Among them were Enterpulse, Cyberstarts and Servigistics. Finally, in 1998, the Cohens saw a wonderful opportunity before them and they purchased the publicly held Aloette and began their mission to completely reposition the company.

Together, Robert and Christie Cohen have nurtured a company environment that’s basis is leadership and growth. A main focus is to develop products that help the company grow, while at the same time supporting Aloette’s biggest asset—it’s people.

Robert Cohen has been truly instrumental in spreading the Aloette brand name across North America—and beyond—through various avenues such as the Internet and major market infomercials. We suspect that is just the beginning!

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Bob Roche
Director of Franchise Operations, North America for Aloette Cosmetics, Inc.

Mr. Roche serves as the Director of Franchise Operations; North America for Aloette Cosmetics, Inc.

Bob has been a part of the Aloette team for 22 years commencing his career with an Aloette Franchisee. He has extensive knowledge and experience in all phases of the franchise business from operational, distribution, administration, and marketing vantages. With these highly developed competencies Bob was asked to join the corporate team as a Field Operations Manager to work in support of the Canadian network growth.

A short five years later, Mr. Roche was elevated to the Director of Franchise Operations for all of Canada representing the Aloette Home Office. Since then, he has taken on the role of Director of Franchise Operations for North America. From operating his own franchise to functioning as a mentor and coach for the Canadian network, Bob has effectively collaborated with the Aloette enterprises to drive the business throughout North America.

Mr. Roche serves as a corporate member of the International Franchise Association in Canada.

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Greg Tobias
Vice President of Product Management

Mr. Tobias serves as the Vice President of Product Management for Aloette Cosmetics, Inc.

Greg has extensive experience and expertise in research & development, formulation and production of Aloette’s new and existing consumer products. He is responsible for working with Christie Cohen, Aloette’s Chairman, in all phases of new product development including formulation, package sourcing, packaging design, market and competitive analysis.

In addition to product development, Greg oversees the Aloette Supply Chain including purchasing, inventory control, quality assurance, transportation and distribution. He has served in a variety of Executive roles within Aloette with multi million-dollar responsibility for the organization. Greg has extensive involvement with distribution systems within the consumer packaged goods industry. He held such disciplines as manager and director of allocation processes for corporations throughout North America.

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Robert Baker
Executive Vice President / Chief Marketing Officer

Mr. Baker has more than 17 years experience in the cosmetics industry, and his knowledge of cosmetics as well as television retail will serve him well in his role as Executive Vice President and Chief Marketing Officer at Aloette Cosmetics.

For nine years, Baker worked in various capacities for Clinique Services Inc. (an Esteee Lauder Company), starting in 1987 as Manager of Sales Development, and later as Regional Marketing Director of the St. Louis market, where he managed a $35 million territory, including national accounts with Saks Fifth Avenue, Neiman Marcus and Lord & Taylor. In 1991 he became Regional Marketing Director of the Atlanta area, managing a $50 million sales territory of 125 stores including several national accounts.

In 1997, Baker joined The Home Shopping Network (HSN) as a merchandise planner, overseeing a $100 million retail sales plan. His most recent position with HSN was Operating Vice President of Merchandising - Cosmetics, where he oversaw the global merchandising efforts for the cosmetics department, including a $160 million retail plan for 2001.

In 2001 Baker also started Cosmetic Resources Inc., a consulting firm that draws on his financial, marketing and product experience in helping cosmetic companies grow and achieve their goals.

Baker joined the Astral Brands group in the Fall of 2002.

Baker resides with his wife and son in Marietta, Georgia.

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Thomas R. Judson
President of Aloette Cosmetics

With more than 20 years of experience, Thomas (Tom) R. Judson knows what it takes to succeed in the luxury goods sales industry.
Before being named president of Aloette Cosmetics, Tom worked as the national sales and marketing director with PM-International, a direct sales company based in Germany. He worked to develop the strategy to bring its products to the U.S. market, and within six months, the company had recruited more than 1,000 new team partners.
Prior to that, Tom worked as the national vice president in field sales development at Princess House, Inc., a direct seller of household goods. There, he turned a four-year downward sales trend around to become No. 1 in sales, recruiting and promoting growth in just 10 months. He also created and implemented a new market expansion plan, as well as a consultant recruiting program.
Tom began his sales career in 1986 with Tupperware Home Parties. He quickly became the top Tupperware consultant in the U.S. in 1989. The next year, Judson and his wife, Carol, took advantage of a franchise opportunity with the company in Akron, Ohio. After tripling their business in five years, the Judsons embarked on another franchise opportunity in upstate New York—it grew to be the leading U.S. franchise.
With clear leadership and sales expertise, Tom will no doubt lead Aloette along the path of success.

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