Beauty inspires confidence. It embodies our dreams, fuels our ambitions and enriches our lives. At Aloette, our passion is helping women bring out their inner beauty–and confidence–through enhancing their outer beauty. For over 30 years, we have committed ourselves to bringing the most cutting–edge skin care and cosmetics products to women of all ages and origins. Considered the premier anti–aging brand in the marketplace, we have partnered our pioneering product line with a matchless global sales force to become one of the industry’s leading direct sales beauty companies; counted among “America’s Top 200 Small Companies” by Forbes magazine.

Aloette’s rise to the top of the direct sales beauty industry is a story of inspiration and personal determination, and it started from the ground up. In 1979, a young beauty consultant began holding Aloette home shows and makeup parties to pay her tuition while attending Auburn University. Earning over $1,000 a week, a company car and a Hawaiian vacation while working part–time, Christie Cohen realized her possibilities were truly limitless.

“Where else could I go and name my own work schedule, have unlimited income, and one day, when I want to have kids, be my own boss? I already have that job.”

Fueled by her ambition and desire to help women as both a beauty expert and a role model, Christie quickly rose to the top of the company. In 1998, she bought Aloette, nurturing the company into the 10,000+ strong international sales force it is today. And it all started from one woman’s drive to succeed and help others find confidence.

“Nothing could be more compatible with the changing roles of women today. Whether to gain financial freedom, buy a new car, save for a new house or pay for college, like me, I love the thrill of helping others.”